The Good Hygiene Company
BuzzBox worked with The Good Hygiene Company to create bold, stigma-free content for their intimate care range, using education-first, judgment-free storytelling that sparked attention and built trust.
The Good Hygiene Company is a bold Indian brand aiming to normalize conversations around personal hygiene especially in the intimate wellness space. With products like intimate washes, pH-balancing sprays, and gentle cleansers, they knew they weren’t just selling products, they were rewriting the way people talk about their bodies.
BuzzBox joined forces to help shape that narrative.
We crafted content boxes that focused on three pillars: education, empowerment, and ease. From reels explaining the science behind intimate care to myth-busting carousels and relatable captions about real hygiene challenges, the content was designed to feel direct yet comforting, clear, not clinical.
We used soft, inclusive visuals with clean typography and subtle motion graphics to create a feed that looked like self-care, not shame. And through storytelling, DMs, and creative engagement hooks, we helped the brand become a voice of trust in a space filled with taboos.
With BuzzBox, The Good Hygiene Company didn’t just market, they educated, empowered, and normalized.
Power in Numbers
110+
Content assets crafted across 3 months
6.2x
Increase in engagement during awareness-led campaigns
3x
Rise in inquiry traffic through branded content