Haraa

Haraa delivers ozone-cleaned, chemical-free fruits and vegetables straight to the homes of health-conscious consumers. But the challenge wasn’t just telling people what they do, it was making them feel the difference.

So, we made the fruits and veggies speak for themselves.

In one of BuzzBox’s most playful creative sprints, we personified Haraa’s produce, from an emotionally exhausted tomato fed up with preservatives to a proud spinach leaf flexing its freshness. These characters appeared in quirky reels, punchy graphics, and short-form carousels that struck the perfect balance between education and entertainment.

The visual language was clean and modern, but the tone was delightfully human. With strong hooks, subtle product integration, and snackable storytelling, the campaign stood out across timelines and stories, boosting reach, saving rates, and DM inquiries for delivery.

By turning everyday ingredients into relatable mini-personas, Haraa found a voice that customers remembered, and returned for.